Conformation refers to the showing and finishing of a dog based on how well the dog meets the ideal breed specifications - following very detailed rules, a dog can become a "Champion" after s/he wins enough shows; including 2 "major" (more competitors) shows.
The Newfoundland Club of America offers a wealth of information pertaining to this important topic:
The Newfoundland Club of New England, Inc. is a non-profit corporation founded in 1969 with clear objectives intended to promote the Newfoundland Dog breed. NCNE has over 600 individual, family, and honorary members.
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